Keeping Ontrack with Facebook

It looks like Facebook might hit the 1 billion user mark this year; so looking over your Facebook strategy could be useful. Here is our basic strategy here at RE/Advantage. Content Strategy - Creating a steady flow of engaging, conversational content is the best approach to being successful on Facebook. Content Grids - Keep an … Continue reading Keeping Ontrack with Facebook

Optmizing Your Real Estate Facebook Business Page

As of March 31st all Facebook Business Pages were converted to the new Timeline format - whether you wanted it or not!  So what exactly does this mean? For one thing you lost the ability to set a default landing page for new followers -- so now it is important that your cover photo and … Continue reading Optmizing Your Real Estate Facebook Business Page

New Features Just Added to Facebook!

We always try to keep you updated with information on trending items in social media and technology for Real Estate - so here is your end of May update! Promoted Posts Before now your reach on Facebook was limited by the scope of Faceook's EdgeRank algorithm - meaning when you posted an update your content … Continue reading New Features Just Added to Facebook!

New Facebook Business Pages – What REALTORS® Need to Know

On March 30 Facebook will be changing the way your Business Page appears mimicking the timeline format of your personal page - eliminating a great lead generation AND capture tool for agents and offices.

The ‘What’ and ‘How’ Regarding Facebook Posts

Last week I posted an article on Facebook Business/Fan Pages and why it is important to your business to get involved with social media - particularly Facebook if you are a Real Estate professional. Hopefully over the weekend you were able to digest that information and came to the conclusion that you NEED an online … Continue reading The ‘What’ and ‘How’ Regarding Facebook Posts