How YOU Can Benefit From Facebook Algorithm Changes PART 2

In my last post I wrote about what is happening with your posts.  We will continue with things that you can do to leverage your posts with these changes. Why is organic reach declining? There are two main reasons. The first is quite obvious: the amount of content created and shared is increasing daily. With … Continue reading How YOU Can Benefit From Facebook Algorithm Changes PART 2

How Can the Real Estate Agent Benefit From Facebook’s Algorithm Changes PART 1

Recently, Facebook has provided its users with specific algorithm changes and at the same time over the past few months users have seen a significant decrease in their page's overall Total Reach- specifically, organic reach. For business pages that are looking to keep their ad budget as low as possible, increasing organic reach is vital. … Continue reading How Can the Real Estate Agent Benefit From Facebook’s Algorithm Changes PART 1

Whatsapp – is it really worth $19 billion? Facebook thinks so

Last week, social media giant Facebook bought the mobile messaging platform WhatsApp for a cool $19 billion. So what does Facebook want with WhatsApp? Well, maybe it's their 450 million users. And they've made it no secret that they want to be the focal point of your daily communications regimen. Recently, Facebook completely "un-bundled" their … Continue reading Whatsapp – is it really worth $19 billion? Facebook thinks so

Facebook is Still the King of Social Media Referrals

It may not come as a big surprise, but in Shareaholic's Q4 2013 Report, Facebook accounted for just over 15% of all inbound referrals from social media (including direct traffic, social referrals, and searching) to the over 200,000 sites that are part of the Shareaholic network. This is a 48% increase since September, spread over … Continue reading Facebook is Still the King of Social Media Referrals

Facebook is now the Number 2 video site on the internet

For the first time, Facebook surpassed Yahoo to make it the second most popular video site on the internet for Jul 2012. According to ComScore, Facebook had just over 53 million unique video viewers in July, beating Yahoo's 48 million by a small margin. They all have a long way to go to catch-up to … Continue reading Facebook is now the Number 2 video site on the internet

Keeping Ontrack with Facebook

It looks like Facebook might hit the 1 billion user mark this year; so looking over your Facebook strategy could be useful. Here is our basic strategy here at RE/Advantage. Content Strategy - Creating a steady flow of engaging, conversational content is the best approach to being successful on Facebook. Content Grids - Keep an … Continue reading Keeping Ontrack with Facebook

Facebook IPO – Diamond or Coal?

See we were all so excited when the Facebook IPO was announced. After all, it's THE premiere social network. How could we NOT make money? This could be just like Google, right? Well, maybe not. Speculations aside, there were some very interesting things that happened before, during and after the IPO. Before Prior to the … Continue reading Facebook IPO – Diamond or Coal?