Is Facebook going after Google?

I was recently reading an article in Bloomberg's Businessweek "Facebook Delves Deeper Into Search" where they talk about the possibility of Facebook offering a real search engine component to its social platform.  Facebook never took their search tool very seriously, that being evident when you search for something like "Luxury homes in Bergen county NJ" … Continue reading Is Facebook going after Google?

Facebook EdgeRank – Do I Need to Care?

What is EdgeRank? EdgeRank is the Facebook algorithm that decides which stories appear in the news feed. The algorithm hides boring stories, so if your story doesn't score well, no one will see it. For those unfamiliar with Facebook, the news feed is what you see when you login to Facebook.  This is all the … Continue reading Facebook EdgeRank – Do I Need to Care?

Agents Have You Tried Marketing with Facebook Ads? Why Not!

Real estate agents and brokers work hard to communicate with as many potential target buyers and sellers as possible.  Many REALTORS® have beefed up their Web sites through SEO (search engine optimization), social networking, press releases, article marketing and perhaps even a pay-per-click campaigns like Google AdWords.  Even with all the promising ways to enhance your online presence … Continue reading Agents Have You Tried Marketing with Facebook Ads? Why Not!

RE/Advantage Welcomes The Jannone Team to Facebook

We are pleased to announce that The Jannone Team has launched a custom Facebook Fan Page designed by RE/Advantage. Hoping to capture the huge Facebook user base their Fanpage is packed full of useful features including: SEO friendly content Navigation to their listings and main website Embedded YouTube Video A side banner, or skyscraper banner,  … Continue reading RE/Advantage Welcomes The Jannone Team to Facebook

Facebook Removing REALTOR® Profiles

Hopefully by now, many if not all, Real Estate professionals know and understand the importance of expanding their marketing programs to the internet - specifically utilizing social media networks. Facebook has fast become one of the largest platforms used by REALTORS® to expand their sphere of influence and farm leads - but Facebook accounts have … Continue reading Facebook Removing REALTOR® Profiles

Facebook Joins Location-Based Social Networking

One of the newer spins on social networking is location-based Social Network. There are a few companies such as Foursquare, Yelp and Gowalla that have a long-established stronghold in this area. But Facebook has a tremendous user base and has the potential to overtake it's competitors if they do it right. And last week, they launched their version of location-based social networking called Facebook Places.

Ready to Give Up on Social Networking? Don’t Quit Just Yet!

Many times I hear from our clients that they are posting on their Facebook pages, on fan pages, responding to Tweets and blog posts, updating their YouTube and Flickr galleries but have not gotten any 'valuable' leads. I can understand their frustration because I know how time consuming keeping up with the internet world can … Continue reading Ready to Give Up on Social Networking? Don’t Quit Just Yet!