The last time I spoke about this was when Google announced the Pigeon update but as of April 21st, Google is taking mobile a step further. If you don't have a mobile-friendly site, Google will most likely drop your rankings. With 9 out of 10 home buyers relying on the Internet, why would you not … Continue reading Google putting more emphasis mobile-friendly websites
First of all why am I even talking about Google's Algorithms updates to you? That's easy, while you don't need to know the specific details, you should be aware how this update might effect your Real Estate Business. Launched in late July, the update is a new algorithm to provide more useful, relevant and accurate … Continue reading Hows Does Goolge’s New Update Effect REALTORS?
Last week, Google purchased NEST - the startup company that makes the trendy Learning Thermostat and Protect Smoke Detectors, for $3.2 BILLION. Yes, you heard that right. That's a lot of money. They previously owned 12% of the company through investments. Google made this move to acquire the terrific talent at NEST, which includes the … Continue reading Google wants a NEST in your home
A client asked me last week “Is SEO really dead?” He had read an article saying just that. The article went into how Search Engine Optimization (SEO) has gone and had been replaced with Google’s new view on quality content. I thought for a second and said well to me SEO really means the art … Continue reading Is SEO Dead?
I was recently reading an article in Bloomberg's Businessweek "Facebook Delves Deeper Into Search" where they talk about the possibility of Facebook offering a real search engine component to its social platform. Facebook never took their search tool very seriously, that being evident when you search for something like "Luxury homes in Bergen county NJ" … Continue reading Is Facebook going after Google?
Google recently released a list of improvements to their ever popular search engine. I am going to highlight some of the improvements that might affect your real estate website. Google roughly releases 500 improvements per year and I will attempt as they are released to post some of the more relevant ones that might affect … Continue reading Google Releases Some Changes – How Does This Affect the Real Estate Agent?