7 Days to Better Your SEO | Day 2: Anchor Text

Anchor text (or links, link label or link titles) is the highlighted or hyper linked (clickable) words or phrases in the content of a webpage. Used properly it can tell a search engine what the page is about and gives useful information to the readers of your content. This hyper linked text is used to define the subject matter of the content on the web page and amplify the target or landing page URL for the keywords appearing within the anchor text.