Typically on average you only have a few seconds to capture the attention of a potential client that visits your website - so what can you do to keep them interested long enough to chose you as their Real Estate Professional? Create a website that offers information available to your clients with just one click of the mouse.
With many real estate agents and brokers looking to empower their web site, adding IDX is a great way to brand your site as a source for all listing information.
I talk to a lot of REALTORS and in my conversations, the topic of IDX (Internet Data Exchange) or as some call it Broker Reciprocity frequently comes up. The first question I always seem to get is "Well do I really need it?". From my prospective the answer is YES.