7 Days to Better Your SEO | Day 6: Links

Any good SEO strategy should include link building. Link building is based upon the concept of Link Popularity which is a concept I explained in a past post. When thinking about links you should consider these types of links. I ordered them in the level of importance. Inbound Links - Someone links to YOUR website but you do NOT link back to theirs. Reciprocol Links - Both websites link to each other. Outbound Links - You link to another website but the other website does NOT link back to you. Internal Links - Links on your website that links to pages on yourown website.

Should we comment on blogs?

I get asked all the time by my clients; "Why should I comment on blogs"? Well the answer is simple - Social Networking is built upon collaboration. The whole basis for Blogs and Social Networks is to build interactive conversation. The whole dynamic of the blogging world is to have casual conversation on topics you have in common. These conversations for some can lead to a business relationship later on. Blogging does not necessarily lead to instant leads, but it builds credibility. And the credibility you gain later leads to business.

Link Popularity

Why is Link Popularity a key in good rankings? Search Engines are just software programs that try to rank your website based on the content they scan.  They use a series of algorithms to give your content a ranking score.  Then they compare that score to all the other websites they have in their database … Continue reading Link Popularity