A new study based on collected statistics for smartphones in the US has revealed at 14 million people scanned QR or bar codes in June 2011. According to ComStore, these users are most commonly males, aged between 18-34 years of age, with an average household income of more than $100,000 per year.
The more interesting statistics to come out of the study is where the users are located when scanning, and what the source of the QR code was. Almost half of the QR codes scanned were in magazines or newspapers, and almost 60% of the QR codes scanned were scanned while at home.
So the question is – how effective are QR codes on your website, a property flier or rider? The numbers seem to imply that users are less likely to scan QR codes from these sources, than from newspapers or product packaging. This doesn’t mean you shouldn’t incorporate QR codes into your marketing plans. But it can help to set expectations on when, where and how often consumers might use a QR code to contact you regarding a listing.
The upside is that QR codes are, overall, gaining in popularity. If you watch carefully when you are shopping, traveling or reading, you will notice them more often. How do you plan on using QR codes? We’d love to hear from you.