The Future of Real Estate Websites

So what is the future of real estate websites with all the craze of social media and blogging? Hyper Local Websites! These sites are used like single property websites, but for your niche. Creating a few hyper local websites allows you to brand a single area without worrying if you are discouraging prospects by limiting … Continue reading The Future of Real Estate Websites

Where Are Your Marketing Dollars Going?

ActiveRain surveyed more than 2,000 Real Estate professionals and concluded that more than 6 in 10 agents have their own IDX website that features listing feeds from a local multiple listing service (MLS). Typically the 'average agent' will spend $75/month on their IDX website -- so where do these extra expenditures come into play? AND … Continue reading Where Are Your Marketing Dollars Going?

SEO 101 – Are Back Links Important to my Blog?

You hear it every day, back links are a major backbone of your SEO strategy.  But what exactly are back links and are they really worth it? Back links can be explained as a link that is created (by a person) TO your website BUT that person DOES NOT link back to their site or … Continue reading SEO 101 – Are Back Links Important to my Blog?

Free Real Estate Technology Tips Anyone?

Keeping competitive is important for today's Agent.  To help you stay one step ahead join us on Facebook to receive free tips on technology, the Real Estate market, emerging web solutions and ways to manage and succeed in your business please join our rapidly growing family on Facebook! For the past 15 years RE/Advantage has … Continue reading Free Real Estate Technology Tips Anyone?

A Fresh Look at Social Marketing

I have been working with REALTORS for several years now and have seen how Social Media has become a more integral part of their every day marketing.  The single most significant thing I have noticed is that about only 10%-15% of Agents really understand how to leverage Social Media and out of that percentage probably … Continue reading A Fresh Look at Social Marketing