Buying and selling real estate is not usually done overnight. Quite often you need to build a relationship with your client before the transaction happens. You can also build relationships online in several ways. Generally you will notice that a returning prospects are much easier to convert into clients because the more often they return to a site, the more trust they have in you and your website. The whole issue of credibility disappears and you have a much greater chance of getting their business. So here are four simple ideas you should already be using. If not give them a try. I can tell you from my experience most people are not using all four.