Simple and effective marketing tips for Realtors
HouseLogic is a content rich site that educate consumers by providing information to real estate consumers. REALTORS® can add the content to their sites to assist them with their branding efforts.
Keywords are the fundamental backbone of your SEO strategy. Choosing the correct keywords become vital to your overall SEO success. Knowing your market is vital to your success. Perhaps the most overlooked and underused concept is keyword research. Keyword research is vital to your success but I see very few of my Real Estate clients using it. When you research keywords you are also breaking down your market segment. By understanding your market you can then begin to know which keywords to choose.
Empowering real estate agents and brokers, Re Addvantage conducts educational classes to assist with online marketing exposure.
Can the presecence of Social Media applications such as Facebook hurt a company like Google?
When a REALTOR needs to write content two important factors should immediately come to mind. Community and real estate advise. The former will build good local content and the latter will reinforce your role as a professional. You might have heard the phrase "Content King" when talking about writing good content. If your site is the most authoritative site for its subject matter, you will not only draw interested buyers but in all likelihood rank well in the search engines. I wrote a similar post a few months back "Writing Good Content" where I focused on structure. Today I am going to take that a bit further and talk about conceptual ideas when thinking about writing your content.
Anchor text (or links, link label or link titles) is the highlighted or hyper linked (clickable) words or phrases in the content of a webpage. Used properly it can tell a search engine what the page is about and gives useful information to the readers of your content. This hyper linked text is used to define the subject matter of the content on the web page and amplify the target or landing page URL for the keywords appearing within the anchor text.