A client asked me last week “Is SEO really dead?” He had read an article saying just that. The article went into how Search Engine Optimization (SEO) has gone and had been replaced with Google’s new view on quality content. I thought for a second and said well to me SEO really means the art … Continue reading Is SEO Dead?
I know as a Real Estate Agent you want to take advantage and leverage all that Social Media has to offer. I definitely support your quest but I also want to share some tips to help you avoid the over load and confusion of trying to put together a Social Media strategy. Here are 5 … Continue reading Social Media Tips for the Real Estate Agent
I spend a lot of time telling my Real Estate clients what they should be doing when thinking about their marketing and SEO effotys. This post will outline what you should be avoiding when working on your SEO. Flash - Simply stated search engines cannot see the content in any Flash file. This makes a … Continue reading What to Avoid for Optimal On Page SEO
Google recently did yet any upgrade or as I call it another never ending tweak to its search engine. This update specifically targets Webspam or the Black Hat techniques some people employ to artificially inflate their rankings. Some common Black Hat practices are keyword spamming, cloaking, hidden text, or link manipulation. Matt Cutts, an engineer … Continue reading Google’s Penquin Update
Ever wonder why you see different ranking results then someone else? I know I often talk with clients and they see different SERP than I do. So why is that? Here are some common reasons. Web History Personalized search results are no secret now a days. Google for example will customize your results based on … Continue reading Why Are My Search Engine Results (SERP) Not The Same As yours?
Most of the REALTOR® I speak with tend to over look the importance of keyword research. In most cases they seem to assume that if they have a real estate website the buyers and sellers will just come running. If you do not have a system in place to identify which keyword phrases you should … Continue reading Real Estate Marketing How To: Effective Keyword Research