Infographics – The Future of Marketing?

First let me define infographics for you -- they are graphic visual representations of  information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, businesses can develop and communicate concepts using a single symbol to process information. We've taken … Continue reading Infographics – The Future of Marketing?

Facebook Removing REALTOR® Profiles

Hopefully by now, many if not all, Real Estate professionals know and understand the importance of expanding their marketing programs to the internet - specifically utilizing social media networks. Facebook has fast become one of the largest platforms used by REALTORS® to expand their sphere of influence and farm leads - but Facebook accounts have … Continue reading Facebook Removing REALTOR® Profiles

Facebook Joins Location-Based Social Networking

One of the newer spins on social networking is location-based Social Network. There are a few companies such as Foursquare, Yelp and Gowalla that have a long-established stronghold in this area. But Facebook has a tremendous user base and has the potential to overtake it's competitors if they do it right. And last week, they launched their version of location-based social networking called Facebook Places.

Ready to Give Up on Social Networking? Don’t Quit Just Yet!

Many times I hear from our clients that they are posting on their Facebook pages, on fan pages, responding to Tweets and blog posts, updating their YouTube and Flickr galleries but have not gotten any 'valuable' leads. I can understand their frustration because I know how time consuming keeping up with the internet world can … Continue reading Ready to Give Up on Social Networking? Don’t Quit Just Yet!

Will Facebook become the “new” Google?

The word "Google" has become such a well-known name, synonymous with Internet searching. Up until recently, searching for something on the internet has been very "horizontal". You entered a term you were interested in, and you got results. But as the internet is changing and growing, so is the way many of us look for information.

Is Social Media working for you?

If you're a REALTOR®, hopefully you have been paying attention to the importance that social media has to have in your marketing plans. You've created a blog, setup your Facebook page, and installed a Twitter client on your mobile phone. But something just isn't right. You THINK you've done everything you should have, but you're … Continue reading Is Social Media working for you?