Branding & Lead Generation – Does Your Site Measure Up?

Branding and lead generation are the TOP TWO reasons real estate professionals create web presences - specifically websites. Social networking websites are great for business but typically the site is branded (take Facebook for instance) over your profile branding; this is why you must be sure your professional site has effective branding and lead generation/capture … Continue reading Branding & Lead Generation – Does Your Site Measure Up?

Where Are Your Marketing Dollars Going?

ActiveRain surveyed more than 2,000 Real Estate professionals and concluded that more than 6 in 10 agents have their own IDX website that features listing feeds from a local multiple listing service (MLS). Typically the 'average agent' will spend $75/month on their IDX website -- so where do these extra expenditures come into play? AND … Continue reading Where Are Your Marketing Dollars Going?

Key Components of Web Content SEO

When thinking about how to build a web page or blog post, consider these tips when writing. It is important you think about the SEO value of your page or post so you can get the best possible exposure for your page.

How to Write a Press Release Mini Series – Day Four of Five

Today's post is about back links.  Just like any an SEO enhanced web page back links are also important for your Press Release.  Creating back links within your press release is a very important SEO tool but there are a few points to keep in mind when creating these links: 1. Guideline to writing a … Continue reading How to Write a Press Release Mini Series – Day Four of Five

Think You’re the Online Marketing Master – Think Again! Check Out These 5 Points and See How You Measure Up

Think you're doing all you can to surpass the many REALTORS® in your area with your online marketing strategies? Check out these 5 points and see if you’re doing all you can to get your name, business and services out into the ever evolving world of Real Estate online marketing!