Things have changed a bit since I last spoke about this topic so I am updating my post.
Any Agent or Office planning on developing a website should always consider On Page SEO. Simply put it is what you should be doing when creating your web pages. You probably also should be thinking the same thing when tweaking existing pages as well.
On Page techniques predominantly consists of keyword considerations and optimizing your page to take better advantage of the major search engines.
The following suggestions are meant as a guide and the actual weight they carry in your over all rankings in hard to determine. Google and the other search engines use complex algorithms.
Keyword(s) In Meta Description Tags: By writing a good description you not only help search engines better understand what your page is about but also lets the people reading your SERP what your page is about. Leaving this blank will force the search engine to write it and that could have disastrous results.
Keyword(s) in Your Heading Tags: Heading tags let both the search engines and the people reading your page see what information is the most important to you. People read from left to right and top to bottom, so a good H1 heading tag will be the first text they will see and having your message clear here is vital.
As your write the rest of your page, effective use of the H2 and H3 tags are used to note the less important information but the information you still deem important.
Keyword(s) In Domain Name: Search engines do give consideration for what is in your domain name. So http://www.markmenzella.com is not as good as http://www.bergenountyluxuryhomes.com. The latter more closely defines what your website is about.
Taking this s bit further if you decide to use sub-domains for pages, for example; alpine.bergencountyluxuryhomes.com, this also will help the search engines better understand what your page is about. On your sub-domains you should be as detailed as possible. While keywords in the sub-domains don’t carry quite as much weight as the top level of the domain, they’re nonetheless important and helpful to Google in identifying what your site is about.
When designing or editing your pages every little bit helps. Using some of these things I wrote about today will give your pages more visibility to the search engines and also make the reading of the page by your buyers and sellers more interesting.