If You’re Using Your Personal Facebook Account For Your Real Estate Services- You’re Doing It Wrong

Are you using your personal Facebook account as your business account as well? If so, then STOP. Aside from breaking Facebooks Terms of Service, you may be missing out on essential features Facebook Business Pages have to offer.

1. If you are using your personal timeline primarily for your commercial gain, you are going against Facebook’s Terms of Service.

According to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business and you’re in risk of Facebook shutting down your account. However, there are many ways you can blend the activities in your personal profile in order to also benefit your business while at the same time building or creating relationships with current customers, past customers, and prospects. For ideas on how to balance your work and your personal life on Facebook, take a look at one of our newest blog posts entitled “How To Blend Your Personal Life And Work Life Through Facebook”.

2. Using your personal page as your business page as well lacks professionalism.

Your personal Facebook profile is where people post family photos and thoughts on economics, politics, religion, and everything else that shouldn’t be discussed around the dinner table. You do not want to be mixing that with business advertising or contests/ sweepstakes you’re using to gain attention to your business.

3. You miss out on a lot of essential business features.

Facebook has created pages strictly tailored for businesses, meaning they have features on business pages that they do not offer on personal pages. You are unable to run Facebook contests or check your Facebook insights without using a Facebook Business Page. A Facebook Contest is a very easy way for people engage Facebook likes and then convert them into email signups by enticing their followers (clients, past clients, prospects) with a prize, either small or large. There are numerous different types of contests that you can run- from basic “random draw” sweepstakes to video submissions with a full panel of judges.

4. A Facebook Page is limited to 5000 friends.

Once you hit that limit your business contacts can’t grow. You can have unlimited followers if you add that feature, but your interaction with followers is limited.

5. You only have one account to share with your entire staff.

With a Facebook business page you can have your entire staff (if you’re an office) interact with the profile. On a business page you can give your staff admin rights and set their access level so that they can only do certain activities on your page. This means you can allow them the right to change content, but not delete anything. You can also have someone create ads for your page, but that is their only job. You are not allowed to do this with a personal profile.

6. You miss out on different ways to optimize the presence your business.

By using the Facebook Business profile you can utilize key elements in the “about” section that are not included in the “about” section of a personal profile. A Facebook Business page allows you to optimize your page with:

  • A business category that best applies to your business
  • Address (customers will then be able to “Check In” at your business)
  • Phone number
  • Mission statement
  • Awards that you and/or your business has won

Don’t Find Yourself Falling Victim To These Common Social Media Mistakes!

Social media can be a very useful tool when it comes to gaining new clients, but if it’s used incorrectly it can ultimately harm you more than it will help you.


Facebook is one of the most popular social networking website which allows registered users (or businesses) to create profiles, upload photos and videos, send messages and stay connected with colleagues, friends, families, and clients.

1: Don’t use your Facebook Personal Page to post business related information.  It is against Facebook’s Terms of Service. Instead post them from your Business page to your Personal page.

2: Don’t ignore comments.  While using your Facebook Business Page, make sure you do not ignore comments. Whether they are good or bad, try to keep a level head and respond to your clients comments and concerns in a quick and respectable manner.

3: Don’t Overuse! Another common error made by many Facebook users is posting over used and “stale” content. When your client is scrolling down his or her feed you want to make sure your content stands out. Offer valuable content that distinguishes you from other local agents.


Twitter is a well known microblogging social media website that allows its members to broadcast short posts (120 characters), called tweets.

1: Don’t buy them. First and far most do not beg or buy your followers. Instead earn your followers by “tweeting” amazing content that is worth following.

2: Tweak often but not too often. Under or over tweeting will annoy your followers and may even cause them to unfollow you. Try setting a posting schedule. Set up a specific time (or a few different times) throughout the day to tweet to your clients and/or prospects.

Google Plus

Google+ is a social networking site that attempts to replicate the way people interact offline more closely than other social media services.

1: Have an awesome profile. When you first set up your Google+ page, make sure you fill in every detail about your business and include popular, log-tail keywords across your page. This engages clients while also generating new leads. Google+ allows you to create “circles” to group your friends into smaller bunches in order to share the perfect content with the perfect people (i.e: friends, clients, prospects, colleagues). Fail to engage in these circles may lead to you losing out of numerous prime real estate leads.


Pintrest is a relatively new social media craze that is used for sharing and categorizing images found online.

1: Spice it up! If you’re a real estate agent using Pintrest make sure you to spice up your “pins”. Pin your listings, but also pin plenty of other stuff to such as blog posts, interior design ideas, and even landscaping. While pinning your listings make sure to use compelling images. Use of boring, dull images will lead to fewer (if any) clicks.

Although social media seems like a blessing to most people, sometimes it can be a disaster is disguise! Use it wisely and you won’t find yourself falling victim to these common social media mistakes!

On Page SEO Talk II

Things have changed a bit since I last spoke about this topic so I am updating my post.

Any Agent or Office planning on developing a website should always consider On Page SEO.  Simply put it is what you should be doing when creating your web pages.  You probably also should be thinking the same thing when tweaking existing pages as well.

On Page techniques predominantly consists of keyword considerations and optimizing your page to take better advantage of the major search engines.

The following suggestions are meant as a guide and the actual weight they carry in your over all rankings in hard to determine. Google and the other search engines use complex algorithms.

Content is King – Google’s has been focusing more and more on good quality and natural content more then highly structured writing where you used to focus on keyword density, proximity and word counts.  While I am not saying you want to ignore your keywords but if you write naturally the keywords will appear on the page anyway.  When you write you should be thinking on generating high-quality content that uses appropriate, relevant keywords and synonyms for those keywords, but focus more on the content than the words themselves.
Social Signals Are Even More Important Now  – Social signals now play even a more important role in your overall search engine rankings.  So if you are not using Social Media, you should.
Being Mobile-Friendly Is A Must – Google has announced on April 21st they will officially look for mobile friendly sites as a major ranking signal for all mobile enable devices.  This is important because most buyers use some sort of mobile device when looking for real estate.
Media Is In – While high quality content is a key ranking signal, this content that also features visual media elements like graphics, images, and video are becoming high performing assets for rankings. Rich text with visual elements gets priority in SERPs over web pages with just text, and video marketing on YouTube can generate a huge amount of link and social sharing traffic for your site.
So make sure your key pages such as your community pages not only have good content but you also integrate images and/or video’s as well.
While this next section is becoming less critical, never the less it is important in your overall SEO practice.
Keyword(s) In Title Tags – The title tag is the line of click-able text which appears in the SERPs for each ranking page. This is also the text which appears at the top of your browser’s window in naming or identifying the page which you are currently browsing. It’s important to work your best (most relevant, highest searched, lowest competition) keywords into your title tags as search engines will consider this over most factors when indexing and ranking your page and in general in determining what it’s about

Keyword(s) In Meta Description Tags: By writing a good description you not only help search engines better understand what your page is about but also lets the people reading your SERP what your page is about. Leaving this blank will force the search engine to write it and that could have disastrous results.

Keyword(s) in Your Heading Tags:  Heading tags let both the search engines and the people reading your page see what information is the most important to you.  People read from left to right and top to bottom, so a good H1 heading tag will be the first text they will see and having your message clear here is vital.

As your write the rest of your page, effective use of the H2 and H3 tags are used to note the less important information but the information you still deem important.

Keyword(s) In Domain Name:  Search engines do give consideration for what is in your domain name.  So http://www.markmenzella.com is not as good as http://www.bergenountyluxuryhomes.com.  The latter more closely defines what your website is about.

Taking this s bit further if you decide to use sub-domains for pages, for example; alpine.bergencountyluxuryhomes.com, this also will help the search engines better understand what your page is about.  On your sub-domains you should be as detailed as possible. While keywords in the sub-domains don’t carry quite as much weight as the top level of the domain, they’re nonetheless important and helpful to Google in identifying what your site is about.

When designing or editing your pages every little bit helps.  Using some of these things I wrote about today will give your pages more visibility to the search engines and also make the reading of the page by your buyers and sellers more interesting.

Agents Beware – Goggle is making a BIG change that will affect you

Agents Beware – Goggle is making a BIG change that will affect you

This is my 2nd post about an upcoming Google search algorithm update. The reason I am doing a 2nd one is because the change Google is making will have a huge impact on the Real Estate Industry, in my opinion, specifically on agent websites.

Coined “Mobilegeddon“, this update to Google search will happen on April 21st.

So what is Mobilegeddon? Basically it is a new algorithm change that will address the mobile friendliness of all websites on Google.

How does this affect me?

This new change will look at your website and determine how mobile friendly it is, and if it’s not mobile friendly your website will rank much lower on searches performed on mobile devices.  And since a significant amount of traffic comes from phones and tablets, this will affect you.

Google has been telling us to prepare for many years now, and I have posted many articles about it. But with this update, you now have a compelling reason to take some action.

You may have been reading some people talk about needing to move to a responsive website.  While that is our preferred recommendation, is it not your only choice.  If you have a mobile version of your website, it will also qualify as mobile friendly. If you have neither, you will be loosing traffic on mobile search results.  However, for an Agent website, I think a responsive site is the only way to go.

What a responsive website and why do we love it so much?

A responsive website is a flexible web design which improves a user’s experience based on the device they’re using. So the easy way to look at it is that your website will look good on desktops, laptops, tables and phones.  Responsive design ends the “pinch and squeeze” while trying to read the screen and makes all the images and fonts look appropriate all the time.

Whether it’s a tablet, desktop, smart phone, or laptop, your website will be able to adapt to any device and provide your visitors with a cohesive, consistent experience.

Are “RE/Advantage” websites responsive?

Yes we have developed a full line of responsive websites designed just for Agents.

What is next?

If you do not want to lose your rankings, you should consider making the move to a responsive design, because your competitors surely are!  If you are not, you will see an impact on your rankings.

How do I know if my website is mobile friendly?

The easiest way is to post a comment here and I will check it for you or feel free to email me at mark@readvantage.com.  I will review it for you and let you know.

My website is NOT Mobile Friendly –  what can I do?

Really the only option is to upgrade.  There is no band-aid fix here.

To help everyone out, we are offering a special promotion on our full suite of responsive designs.  Just reach out to me and we can save you up to 50% off on one of our designs.  Out of the box, our designs are more cost-effective than some of the other offerings out there and our monthly charges are some of the lowest around.

Here is an example of a responsive website:  http://www.erikrussellhomes.com.

Time is running out!

Please contact me or any of our sales consultants to get more information.  If you want me to take a look at your website just email me at mark@readvantage.com or post a comment below.  For more information and pricing on responsive websites for REALTORS click here.

I look forward to hearing from you soon.

Headlines that Kill: 5 Hacks that will get people reading.

If you are writing your own copy for your Real Estate website or blog, headlines can make a difference.

An article I read in CopyBlogger said; “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.”

So what’s up with that?  Well most people skim the page and only read on only if your your content is compelling.  So if you have a dull or indecisive headline you may get people simply hitting the back button.

Don’t panic, instead before you write your next page or post think about trying these tips.

Tip #1: Make it compelling

Your headline must state what the page is about and state is clearly.  It also should be compelling.

For example here are 3 headlines I came up with for this post and how they progressed until I decided on the final one.

#1: 5 Tips for Writing a Headline

#2: Headlines That Work: 5 Ways to get people reading.

#3: Headlines That Kill: 5 Hacks that will get people reading.

They all essentially say the same thing but #3 will probably get more attention.

For any post, you’ll want a nice balance among common, uncommon, emotional, and power words. A structure like this helps your post remain readable while commanding attention from your audience. Read on and I will discuss an easy way to analyze this.

Common words should make up 20–30% of your headline.

Common words are ones you use all the time. Common words pull your headlines together in a way that makes sense for readability.

Since commonly occurring words provide the basic structure of your headlines, they should make up about 20–30% of the words in your headlines.

Some common words are; a, about, after, these, what, you, your, things

Uncommon words should be about 10–20% of your headline.

Uncommon words are unique enough to grab your readers’ attention. These words provide substance in your headline.

A mix of 10–20% uncommon words in your headlines should do the trick.

Some uncommon words are; actually, awesome, here, right, social, year

Emotional words make a good headline at 10–15% density.

Emotional words in your headlines entice your audience to click through to read your post. And once they’re reading your posts with emotional headlines, your readers are more likely to share them.

You have a good headline if 10–15% of the words in your headline are emotional.

Some emotional words are; attractive, blissful, confessions, danger, dollar, spotlight, value, wonderful, zinger

Power words: Use at least one in your headline.

Like emotional words, power words are usually phrases that are well-known for inciting action. Power words are uniquely different than emotional words because they are a bit out of the ordinary.

These words inspire an emotion or call to action without a lot of context. Power words are typically rarely used words or phrases that almost guarantee some clicks through to your blog posts.

Great headlines have at least one power word in them.

Some power words are; for the first time, make you, what this, you will see, what happened,

Tip #2: Make sure you are addressing what your readers want, not what you do.

Remember you are writing the headline to entice your readers, so make sure you understand what your target audience wants and give them it.

Remember you cannot force them to read on, so your headline must be compelling enough to make them want to read on.

Tip #3: Consider a few

There are great tools such as Google AdWords Planner. With this you can type your keywords in and get some ideas on what your headline might be.

Don’t forget to research first. Use Google to research what others have written.

Once you have all this data in front of you, some ideas should begin to formulate into your head.

Tip #4: Test It!

Try using a headline testing tool to A/B test your headlines.  The one I like is CoSchedules Headline Analyzer.

This tool will give your headline a rating and based on that rating you can then make changes.

If you’re using WordPress, you have even more options. Plug-ins like KingSumo allow you to type in a few different headlines so you can test them on the fly, in the real world. After a few minutes, the program will select the dominant hed for you.

They are never really perfect

There is always room for improvement and don’t be afraid to come back and rework your content.

Good luck and if you know of any hacks or experiences you have had, let me know, I would love to hear from you.

Google putting more emphasis mobile-friendly websites

The last time I spoke about this was when Google announced the Pigeon update but as of April 21st, Google is taking mobile a step further.

If you don’t have a mobile-friendly site, Google will most likely drop your rankings.  With 9 out of 10 home buyers relying on the Internet, why would you not want to be mobile friendly now a days is the question?  If you are not sure if your website is mobile friendly just drop a comment below and I will let you know.google-mobile

Google Webmaster Central says:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

If you do not have a mobile friendly real estate site, now is the time to start thinking of one.  If you would like more information on mobile friendly sites, click here.

Did You Know You Might Be Losing Leads?

Did You Know You Might Be Losing Leads?
If you were to ask somebody what the difference is between a responsive and mobile website, chances are they wouldn’t have an answer. Well the difference could be actually costing you customers.
A responsive website is a flexible web design which improves a user’s experience based on the device they’re using.
Whether it’s a tablet, desktop, smartphone, or laptop, this design will be able to adapt to any device and provide yourFB-banner visitors with a cohesive, consistent experience.
This year, mobile internet searches surpassed all desktop internet usage! You need to be sure your website is mobile friendly but at the same time remaining desktop compatible. With a responsive website your website can be BOTH!
We will build you one of our Semi-custom Responsive Websites for 50% off! PLUS you don’t have to pay us a dime for the first 60 days
Right now we are offering all of our valued clients and friends 50% off a new responsive website design.