Survival Guide for Facebook for REALTORS

With over 1.3 billion members worldwide, Facebook remains the largest social network site in the world.  As a Real Estate Agent, that is a large pond to market to. According to the 2013-14 REALTOR® Technology Survey Report, the majority of REALTORS® who do use social media for their real estate business tend to use it mainly to build relationships/network (70%) and for visibility, exposure, marketing (64%).

So the question is are you using Facebook as part of your real estate marketing?

Using Facebook

If you do not have a Facebook Business page, begin by visiting the help section of Facebook itself.

10 Ways to Make you Small Business Social Media Activities Rock(link is external), (SBA, July 15, 2013).

Setting Up a Facebook Page(link is external), (Facebook, n.d.). — A Facebook Page is a public profile that enables you to share your business and products with Facebook users.


Always Protect Your Privacy

Whatever You Do, Don’t Ignore Facebook’s Privacy Notification(link is external), (HuffPost Tech, Feb. 2016).

Facebook Privacy Basics(link is external), (Facebook, n.d.). — Facebook’s latest attempt to gather its privacy information in one place.

Controlling How You Share(link is external), (Facebook, n.d.) — The settings you choose control which people and applications can see your information. You can share your information with friends, friends of friends, everyone, or you can customize your settings. Take a few minutes to go through each of the sections and customize your privacy.

Facebook’s Privacy Policy(link is external), (Facebook, n.d.). — Facebook’s privacy policy is actually pretty straightforward and readable.

Facebook & your privacy(link is external), (Consumer Reports, June 2012). — Who sees the data you share on the biggest social network?


How REALTORS® Are Using Facebook

7 Facebook Mistakes Real Estate Agents Should Never Make(link is external), (Inman, Sept. 2015).

Real Estate Marketing Ideas(link is external), (Facebook Community, 2015).

Innovative Facebook Real Estate Marketing: Advanced Steps for Agents(link is external), (Placester, June 2015).

Realtor’s guide to Facebook advertising:  a trustworthy website(link is external), (Inman, Nov. 2014). — Also: Part two: Deploying your ads(link is external)

10 Facebook Dos and Don’ts, (REALTOR® Magazine, June 2014). — Facebook is a great marketing tool, if you use it wisely.

Vanity Metrics vs. Success Metrics: Which Facebook Posts get the Most Engagement?(link is external)(Inman, Nov. 13, 2013). — Facebook Insights helps cater your content for maximum impact, even among ‘silent’ fans.

REALTOR.com Facebook Application, (realtor.com®, n.d.) — Display your listing from realtor.com® on your Facebook wall. Here’s a step-by-step walkthrough (PDF).

Small Retailers Open up Storefronts on Facebook Pages(link is external), (New York Times, July 25, 2012). — It’s not e-commerce, it’s f-commerce. Small entrepreneurs are having more success than the big players on Facebook.

When Marketing Through Social Media, Legal Risks Can Go Viral(link is external), (Intellectual Property and Technology Law Journal, Aug. 2010) — The viral quality of social media makes it an appealing way for businesses to market products and services, but it is not without legal risks.


So get out there and socialize, it has never been a better time to do so. If you have any questions, not sure where to start or just need some help, be sure to give me a call send me an email.

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