So you've paid 'big bucks' to have a great IDX/listing search solution added to your website - does your solution generate and capture leads?
Recently Bing's Duane Forrester’s blog gave us some interesting information on how Bing views quality content. Here are some of the things Bing suggest you consider when writing quality content: Duplicate content – don’t use articles or content that appears in other places. Produce your own unique content. Thin content – don’t produce pages with … Continue reading Bing’s Take on Quality Content
Google recently made a change to its search algorithm that takes into account results that would benefit from the most up-to-date information available. This change should effect about 35% of searches as it tries to determine when you need more up-to-date relevant results. "If I search for 'Olympics,' I probably want information about next summer's … Continue reading Google Tweeks its Search
Real estate agents and brokers work hard to communicate with as many potential target buyers and sellers as possible. Many REALTORS® have beefed up their Web sites through SEO (search engine optimization), social networking, press releases, article marketing and perhaps even a pay-per-click campaigns like Google AdWords. Even with all the promising ways to enhance your online presence … Continue reading Agents Have You Tried Marketing with Facebook Ads? Why Not!
Today most of your home buyers are using Smart Phones in their daily life and relying on them heavily for instant information. Given this fact having a mobile website can greatly benefit today’s real estate professional. With this rapidly growing user base it is important that you have a proper mobile presence. One thing you … Continue reading Mobile Website for Real Estate Professionals