Author: Megan Lade

This blog is dedicated to help foster the sharing of ideas on how Agents can leverage the Internet to gain business. We will also post helpful tips and advice for any website or blogger. Please share your ideas. As experts in Real Estate web site design, we understand what makes a site work for you and your visitors. We have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.

Infographics – The Future of Marketing?

by Megan Lade, posted in Marketing Tips, Social Networking, Spotlights

First let me define infographics for you -- they are graphic visual representations of  information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, businesses can develop and communicate concepts using a single symbol to process information. We've taken … Continue reading Infographics – The Future of Marketing?

10 Things to Remember as the Housing Market Recovers

by Megan Lade, posted in Ask the Expert

Re-posted from an article on realtor.org, immediate past NAR president Ron Phipps had a few things to say to real estate professionals who survived the housing market over the past several years: The economy cannot recover without housing. Everyone needs shelter, but not everyone needs to own their shelter. High home ownership rates are important … Continue reading 10 Things to Remember as the Housing Market Recovers

3 Tips – Create Better Virtual Tours

by Megan Lade, posted in Marketing Tips

Viewers say they are 78% more likely to stay on a website offering video. Here are 3 tips to make your virtual tours better: 1. Add the Sound - LATER Typically when you walk through a home you are in different rooms, with different features, different wall coverings and different architecture. High ceilings, granite counter … Continue reading 3 Tips – Create Better Virtual Tours

The Future of Real Estate Websites

by Megan Lade, posted in Ask the Expert, Marketing Tips, Page Design

So what is the future of real estate websites with all the craze of social media and blogging? Hyper Local Websites! These sites are used like single property websites, but for your niche. Creating a few hyper local websites allows you to brand a single area without worrying if you are discouraging prospects by limiting … Continue reading The Future of Real Estate Websites

Branding & Lead Generation – Does Your Site Measure Up?

by Megan Lade, posted in Ask the Expert, Page Design, SEO

Branding and lead generation are the TOP TWO reasons real estate professionals create web presences - specifically websites. Social networking websites are great for business but typically the site is branded (take Facebook for instance) over your profile branding; this is why you must be sure your professional site has effective branding and lead generation/capture … Continue reading Branding & Lead Generation – Does Your Site Measure Up?

Value of a GRI Designation

by Megan Lade, posted in Ask the Expert

The Graduate, REALTOR® Institute (GRI) symbol is the mark of a real estate professional who has made the commitment to provide a high level of professional services by securing a strong educational foundation. Buying property is a complex and stressful task. In fact, it's often the biggest single investment you will make in your lifetime. … Continue reading Value of a GRI Designation