Author: Scot Desort

How to pick a blog topic

by Scot Desort, posted in General, Marketing Tips

We all know that blogging, when done effectively and cross-linked to your website, can be a very effective way to increae your SEO and engage your visitors frequently. But sometimes, finding topics to blog about is difficult. Here are some tips to help: not like the other guy - try not to pick topics that … Continue reading How to pick a blog topic

Should your website be responsive?

by Scot Desort, posted in Page Design, Tips

Responsive website design allows your site to change orientation, resolution and layout based on the device a user is visiting from. But is that always the best option for every type of site? Some sites that require detailed user interactions don't scale well to a very small device. A thorough site and usage analysis needs … Continue reading Should your website be responsive?

Whatsapp – is it really worth $19 billion? Facebook thinks so

by Scot Desort, posted in Social Networking, Tech Corner

Last week, social media giant Facebook bought the mobile messaging platform WhatsApp for a cool $19 billion. So what does Facebook want with WhatsApp? Well, maybe it's their 450 million users. And they've made it no secret that they want to be the focal point of your daily communications regimen. Recently, Facebook completely "un-bundled" their … Continue reading Whatsapp – is it really worth $19 billion? Facebook thinks so

Google wants a NEST in your home

by Scot Desort, posted in Gadgets, Tech Corner

Last week, Google purchased NEST - the startup company that makes the trendy Learning Thermostat and Protect Smoke Detectors, for $3.2 BILLION. Yes, you heard that right. That's a lot of money. They previously owned 12% of the company through investments. Google made this move to acquire the terrific talent at NEST, which includes the … Continue reading Google wants a NEST in your home

Facebook is Still the King of Social Media Referrals

by Scot Desort, posted in Marketing Tips, Social Networking

It may not come as a big surprise, but in Shareaholic's Q4 2013 Report, Facebook accounted for just over 15% of all inbound referrals from social media (including direct traffic, social referrals, and searching) to the over 200,000 sites that are part of the Shareaholic network. This is a 48% increase since September, spread over … Continue reading Facebook is Still the King of Social Media Referrals

Are tablets the “new laptop” ?

by Scot Desort, posted in Gadgets, Tech Corner

Everyday, we see more and more mobile professionals using tablets. They are quickly becoming almost as popular as mobile phones. People are realizing what they can be used for, and how they can save them time every day. As more and more apps are released, they are rapidly becoming a viable replacement for laptops. You … Continue reading Are tablets the “new laptop” ?